User-oriented hooks are great because they focus on the user rather than on what the creator has to say. A great way to succeed with this content is to leverage ASMR.
- "What I ordered vs. what I got"
- Popular product unboxing (e.g. new iPhone release)
- "Let's make X with [product]"
- POV: You tried [product]
- A day in the life of X
- I swapped my smartphone for a flip phone for a week—here's what happened
- My honest review: Is this viral skincare routine worth the hype?
- 24 hours using only AI to do my job
- Budget vs. Luxury: I tried both, and the results shocked me
- I followed a celebrity's exact routine for 24 hours—here's what happened