User-oriented hooks are great because they focus on the user rather than on what the creator has to say. A great way to succeed with this content is to leverage ASMR.


  1. "What I ordered vs. what I got"
  2. Popular product unboxing (e.g. new iPhone release)
  3. "Let's make X with [product]"
  4. POV: You tried [product]
  5. A day in the life of X
  6. I swapped my smartphone for a flip phone for a week—here's what happened
  7. My honest review: Is this viral skincare routine worth the hype?
  8. 24 hours using only AI to do my job
  9. Budget vs. Luxury: I tried both, and the results shocked me
  10. I followed a celebrity's exact routine for 24 hours—here's what happened