Negative hooks work pretty well on people because they tap in strong emotions. The goal is to stimulate critical thinking and encourage the other person to re-evaluate their stance.


  1. Stop wasting your time doing [niche activity]
  2. Quit doing (activity) right now if you want (outcome)
  3. (number) mistakes to avoid in your 20s
  4. (number) mistakes to avoid while doing (job)
  5. The number 1 reason why (you’re poor, you’re fat, etc.)
  6. Why your [niche] strategy is doomed to fail
  7. The ugly truth about [industry/activity] no one tells you
  8. [Number] warning signs you're sabotaging your own [goal/career]
  9. Stop believing these [number] [niche] myths that are holding you back
  10. How [common practice] is secretly ruining your [desired outcome]