Prompts for sparking new content ideas, generating creative concepts, and exploring different content formats.


  1. Mind Mapping Ideation: Begin a mind mapping exercise to uncover new [topic] content ideas. Start with a central theme or pain point, then branch out to capture related subtopics, examples, and creative angles. Explore the connections between ideas using a [freeform/structured] approach.
  2. Competitor Content Gap Analysis: Conduct a thorough review of your top [number] competitors' content strategies. Identify topic areas, formats, and audience engagement trends that your brand has not yet capitalized on. Brainstorm ways to create differentiated, superior content.
  3. Customer Persona Ideation: Get into the mindset of your ideal customer persona. Imagine their daily challenges, information needs, and content preferences. Brainstorm a list of [number] content ideas that would provide immediate value and resonance for this target audience.
  4. Reverse Ideation Session: Start with your desired content goal or outcome, then work backwards to generate the ideas and concepts that could achieve that objective. Encourage outside-the-box, imaginative thinking during this process.
  5. Trending Topics Brainstorm: Research the latest [industry/niche] news, social media trends, and relevant current events. Develop a set of [number] timely, culture-driven content ideas that could spark engagement and thought-leadership opportunities.
  6. Repurposing Content Audit: Review your existing content asset library. Identify high-performing pieces that could be repurposed into new formats, updated with fresh perspectives, or expanded upon to reach new audience segments.
  7. Cross-Pollination Ideation: Explore unexpected connections between your brand and complementary industries, products, or influencers. Brainstorm creative collaboration ideas or content mashups that could expand your reach and bring new value to your audience.
  8. Immersive Storytelling: Imagine an engaging narrative arc or character-driven storyline that could captivate your target customers. Sketch out a detailed concept for an immersive content experience, such as a video series, interactive microsite, or episodic podcast.
  9. Audience Feedback Ideation: Directly engage your customers or community to crowdsource new content ideas. Issue a survey, host a focus group, or analyze customer support queries to gain valuable insights into their evolving needs and interests.
  10. Speculative "What If" Ideation: Push the boundaries of your content thinking by exploring hypothetical, future-focused scenarios. Brainstorm [number] "what if" ideas that reimagine how your brand could deliver value or interact with customers 5-10 years from now.